Institute of Marketing and Management (IMM)

Institute of Marketing & Management organized an Industrial Visit to COCA-COLA Happiness Factory, Greater Noida and India's Only Happiness Factory Museum, for a group of 1st year PGDM students on 12th October 2022. The visit was conducted for the young student managers with an intent to understand about product line, product manufacturing, packaging, supply chain and inventory management. The students observed the entire operational process of the Coca Cola product range (e.g., Mazaa, Limca, Minute Maid, Coca Cola, Thums-up, Fanta, Kinley Water, etc.) in bottles and cans of different sizes. Then informative and interactive session was delivered by Ms Samar & Ms Richa who made the students understand nuances of beverage production through “see and know" concept. Students had a great enthusiasm to understand the various aspects of the business. They were briefed upon the safety, pollution and energy efficiency norms being met by the bottling plant. The students were also acquainted about the CSR projects of Coca-Cola e.g., setting up sanitary facilities for girls in rural schools and improving the livelihood of the farmers by providing them assistance for the cultivation of mangoes. Coca-Cola also works towards a more sustainable future by reducing carbon footprint and maximizing water conservation by ensuring minimum water wastage by reusing, recycling and replenishing the water used in the plant. The Happiness Factory also had an exciting section of virtual reality games, the set of coke studio, and a polar bear along with stunning posters of with old advertisements of Coca-Cola adorning the lounge walls. The visit was a learning experience for the students, as it provided a practical approach towards the concept of company, branding and products. Students came to know about the implementation of different processes by the company to provide excellent service to the consumers that makes it one of the world's most cherished trademark.

The Students of Institute of Marketing and Management PGDM batch 2022-24 visited BSE New Delhi office on September 6, 2022. The visit was facilitated by the IMM Finance Club- Bear and Bull. It was a knowledge enriching experience for the students. The visit started with an informative session about the Financial Markets of India. The session was presided by Mr. Harbinder Singh Sokhi, Manager Investor Protection Fund BSE. Mr. Singh elaborated on the importance of well-established markets, transparent market operations and investor awareness initiatives. The students got an opportunity to see the live market and understand how the transactions happen in real time. Next session was taken over by Mr. Pulock Bhattacharji, Vice President - Business Development, Skilling, Training & Placement BSE Institute Ltd. He elaborated on various courses related to the stock market that BSE India conducts to equip students with additional skills when it comes to trading and investment. It was a very enlightening and knowledge enriching experience. The Students felt motivated and inspired to start their investment journeys soon.

Students of IMM visited the Mother Dairy plant in Patparganj, New Delhi, which is counted as the largest plant in Asia, on 22nd & 23rd September 2021. The visit was organized to enable the Students to have an understanding the process and manufacturing of quality of milk and other edible products in India. The Company also has a diversified portfolio with edible products like oils & fruits, vegetables, frozen vegetables that is required to meet the daily requirements of the household.

Institute of Marketing & Management organized an Industrial Visit to COCA-COLA Happiness Factory, Greater Noida and India's Only Happiness Factory Museum, for a group of 1st year PGDM students on 12th October 2022. The visit was conducted for the young student managers with an intent to understand about product line, product manufacturing, packaging, supply chain and inventory management. The students observed the entire operational process of the Coca Cola product range (e.g., Mazaa, Limca, Minute Maid, Coca Cola, Thums-up, Fanta, Kinley Water, etc.) in bottles and cans of different sizes. Then informative and interactive session was delivered by Ms Samar & Ms Richa who made the students understand nuances of beverage production through “see and know" concept. Students had a great enthusiasm to understand the various aspects of the business. They were briefed upon the safety, pollution and energy efficiency norms being met by the bottling plant. The students were also acquainted about the CSR projects of Coca-Cola e.g., setting up sanitary facilities for girls in rural schools and improving the livelihood of the farmers by providing them assistance for the cultivation of mangoes. Coca-Cola also works towards a more sustainable future by reducing carbon footprint and maximizing water conservation by ensuring minimum water wastage by reusing, recycling and replenishing the water used in the plant. The Happiness Factory also had an exciting section of virtual reality games, the set of coke studio, and a polar bear along with stunning posters of with old advertisements of Coca-Cola adorning the lounge walls. The visit was a learning experience for the students, as it provided a practical approach towards the concept of company, branding and products. Students came to know about the implementation of different processes by the company to provide excellent service to the consumers that makes it one of the world's most cherished trademark.

The Students of Institute of Marketing and Management PGDM batch 2022-24 visited BSE New Delhi office on September 6, 2022. The visit was facilitated by the IMM Finance Club- Bear and Bull. It was a knowledge enriching experience for the students. The visit started with an informative session about the Financial Markets of India. The session was presided by Mr. Harbinder Singh Sokhi, Manager Investor Protection Fund BSE. Mr. Singh elaborated on the importance of well-established markets, transparent market operations and investor awareness initiatives. The students got an opportunity to see the live market and understand how the transactions happen in real time. Next session was taken over by Mr. Pulock Bhattacharji, Vice President - Business Development, Skilling, Training & Placement BSE Institute Ltd. He elaborated on various courses related to the stock market that BSE India conducts to equip students with additional skills when it comes to trading and investment. It was a very enlightening and knowledge enriching experience. The Students felt motivated and inspired to start their investment journeys soon.

Students of IMM visited the Mother Dairy plant in Patparganj, New Delhi, which is counted as the largest plant in Asia, on 22nd & 23rd September 2021. The visit was organized to enable the Students to have an understanding the process and manufacturing of quality of milk and other edible products in India. The Company also has a diversified portfolio with edible products like oils & fruits, vegetables, frozen vegetables that is required to meet the daily requirements of the household.