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About
MICA (Mudra Institute of Communications, Ahmedabad) is a premier business school located in Ahmedabad, Gujarat, India. It was established in 1991 and is considered to be one of the best schools in the country for media, communication, and management studies. MICA offers a variety of programs including Post Graduate Diploma in Management - Communications, Crafting Creative Communication, Fellow Programme in Management - Communications, and Post Graduate Certificate Programme in Advertising Management and Public Relations. The institute is known for its academic rigor, industry interface, and strong focus on innovation and creativity. MICA has also been ranked among the top 10 management institutes in India by various publications and organizations.
Table Of Contents
- What's new at MICA 2023?
- MICA 2023 Admission Dates
- How To Fill MICA Application form 2023?
- MICA College Award & Ranking
- MICA Training & Internships
- MICA Academia-Industry Connect
- MICA Industry Projects
- MICA Scholarships
- Admission Alerts 2023
- MICA Recruiters / Companies visited
What's new at MICA 2023?
In March 2021, MICA signed a Memorandum of Understanding (MoU) with the Indian Institute of Management Ahmedabad (IIMA) to promote research and academic collaboration between the two institutes.
In February 2021, MICA announced the launch of its online executive education program called "Strategic Marketing and Communication in the Digital Era."
MICA Ahmedabad was ranked 1st in the country among private institutions in the category of Media Management by the National Institutional Ranking Framework (NIRF) 2020.
MICA recently hosted its annual flagship event, "MICA Leadership Series," where industry leaders and experts shared their insights and experiences with the MICA community.
In February 2021, MICA announced the launch of its online executive education program called "Strategic Marketing and Communication in the Digital Era."
MICA Ahmedabad was ranked 1st in the country among private institutions in the category of Media Management by the National Institutional Ranking Framework (NIRF) 2020.
MICA recently hosted its annual flagship event, "MICA Leadership Series," where industry leaders and experts shared their insights and experiences with the MICA community.
MICA 2023 Admission Dates
| Dates | Upcoming Events |
|---|---|
| Aug '23 - Sep '23 | CAT 2023 registration |
| Oct '23 | CAT 2023 admit card download |
| Nov '23 | CAT 2023 mock test release |
| Nov '23 | CAT 2023 exam |
| Aug '23 - Dec '23 | XAT 2024 Exam registration |
| Dec '23 | XAT 2024 admit card download |
| Dec '23 | CAT 2023 result announcement |
| 7 Jan '24 | XAT 2024 Exam |
| Jan '24 | XAT 2024 result |
| Feb '24 | XAT 2023 Cut Offs Release |
How To Fill MICA Application form 2023?
- Visit the https://www.mica.ac.in/ website and navigate to the admissions section to find the application form.
- Read through the application instructions and eligibility criteria carefully to ensure that you are eligible to apply for the program of your choice.
- Fill out the application form completely and accurately, providing all the required information about yourself, your academic background, and your contact details.
- Attach any necessary documents, such as your academic transcripts, passport size photographs, and identity proof.
- Pay the application fee, if required, and submit the application form online or by mail as per the instructions given.
- After submitting your application, keep track of the status of your application and respond to any further communication from the university promptly.
College Award & Ranking
| Award/Ranking | Year |
|---|---|
| NIRF Ranking (Management Category) | 2021 |
| Outlook ICARES Rankings (Private MBA Colleges) | 2021 |
| Business Today - MDRA Ranking (Private B-schools) | 2020 |
| QS World University Rankings (Marketing) | 2020 |
| Association of MBAs (AMBA) Accreditation | 2019 |
| National Education Awards (B-School of the Year) | 2019 |
| Eduniversal Masters Rankings (Marketing) | 2019 |
| Economic Times Awards for Corporate Excellence (Best Education Brand) | 2019 |
Training & Internships
MICA Ahmedabad provides its students with a wide range of training and internship opportunities to enhance their practical skills and gain real-world experience. Here are some of the training and internship opportunities offered by MICA:
Summer Internship Program: As part of the PGDM and PGDM-C programs, students are required to undertake a mandatory 8-10 week summer internship with leading organizations across various industries. This internship provides students with an opportunity to apply classroom learning to real-life situations and gain practical experience.
Rural Internship Program: MICA has a unique Rural Internship Program where students work on projects in rural areas across India. This program aims to expose students to the challenges and opportunities in rural markets and develop innovative solutions.
Industry Immersion Program: MICA's Industry Immersion Program allows students to work on live projects with partner companies and gain hands-on experience in their chosen field.
Workshops and Seminars: MICA regularly conducts workshops, seminars, and guest lectures by industry experts to provide students with insights into the latest industry trends and practices.
Incubation and Entrepreneurship Support: MICA provides incubation and entrepreneurship support to its students through its Centre for Innovation and Entrepreneurship Development (CIED). The center offers various programs, workshops, and mentoring support to help students start their own ventures.
Summer Internship Program: As part of the PGDM and PGDM-C programs, students are required to undertake a mandatory 8-10 week summer internship with leading organizations across various industries. This internship provides students with an opportunity to apply classroom learning to real-life situations and gain practical experience.
Rural Internship Program: MICA has a unique Rural Internship Program where students work on projects in rural areas across India. This program aims to expose students to the challenges and opportunities in rural markets and develop innovative solutions.
Industry Immersion Program: MICA's Industry Immersion Program allows students to work on live projects with partner companies and gain hands-on experience in their chosen field.
Workshops and Seminars: MICA regularly conducts workshops, seminars, and guest lectures by industry experts to provide students with insights into the latest industry trends and practices.
Incubation and Entrepreneurship Support: MICA provides incubation and entrepreneurship support to its students through its Centre for Innovation and Entrepreneurship Development (CIED). The center offers various programs, workshops, and mentoring support to help students start their own ventures.
Academia-Industry Connect
MICA Ahmedabad has a strong academic-industry connect, which is one of its core strengths. The institute has established partnerships with leading companies and organizations across various sectors, including media, advertising, marketing, and communication. Some of the initiatives undertaken by MICA to strengthen its academic-industry connect are:
Guest lectures and workshops: MICA regularly invites industry experts and thought leaders to campus to share their insights and experiences with students. These sessions provide students with an opportunity to interact with professionals from diverse fields and gain practical knowledge.
Industry projects: MICA encourages its students to undertake industry projects as part of their curriculum. This provides students with exposure to real-world problems and helps them develop practical skills.
Internships: MICA has tie-ups with leading companies for summer internships, which help students gain hands-on experience and exposure to the industry.
Conferences and seminars: MICA organizes various conferences and seminars throughout the year, which provide a platform for industry experts, academicians, and students to exchange ideas and insights.
Placement assistance: MICA has a dedicated placement cell that assists students in securing placements with leading companies. The institute also conducts mock interviews and provides training to students to help them prepare for the placement process.
Guest lectures and workshops: MICA regularly invites industry experts and thought leaders to campus to share their insights and experiences with students. These sessions provide students with an opportunity to interact with professionals from diverse fields and gain practical knowledge.
Industry projects: MICA encourages its students to undertake industry projects as part of their curriculum. This provides students with exposure to real-world problems and helps them develop practical skills.
Internships: MICA has tie-ups with leading companies for summer internships, which help students gain hands-on experience and exposure to the industry.
Conferences and seminars: MICA organizes various conferences and seminars throughout the year, which provide a platform for industry experts, academicians, and students to exchange ideas and insights.
Placement assistance: MICA has a dedicated placement cell that assists students in securing placements with leading companies. The institute also conducts mock interviews and provides training to students to help them prepare for the placement process.
Industry Projects
MICA Ahmedabad has a strong focus on industry engagement and encourages its students to undertake industry projects as part of their curriculum. These projects help students gain practical experience, work on real-world problems and get exposure to the industry. Some of the industry projects undertaken by MICA students include:
Branding and communication strategy for companies in various sectors like FMCG, Retail, Healthcare, Technology, and Finance.
Social media marketing campaigns for non-profit organizations and startups.
Market research and consumer insights projects for companies.
Public relations campaigns for organizations to create awareness about their products, services, or social initiatives.
Advertising campaigns for product launches, brand positioning, and promotions.
Branding and communication strategy for companies in various sectors like FMCG, Retail, Healthcare, Technology, and Finance.
Social media marketing campaigns for non-profit organizations and startups.
Market research and consumer insights projects for companies.
Public relations campaigns for organizations to create awareness about their products, services, or social initiatives.
Advertising campaigns for product launches, brand positioning, and promotions.
Scholarships
The total number of scholarships to be awarded will be 28 (to PGP-1, PGP-2, and CCC), including the sponsored scholarship from RWF for 7 PGP-2 students, where RWF will provide Rs. 5 lakhs each to the selected students and from Prof. Bikram Bindra for 1/2 student(s), where Prof. Bindra will provide Rs. 5 Lakhs to the student(s).
The scholarship to be awarded for PGP-2 students will be 12, out of which 7 will be from RWF and up to 5 will be from MICA (MICA will provide up to 25% of the annual fees per student in the programme).
The scholarship to be awarded for PGP-1 will be up to 14/15, out of which 1/2 will be from Prof. Bikram Bindra and up to 13 students from MICA. For CCC, it will be up to 2 (MICA will provide up to 25% of the annual fees per student in the respective programme).
The scholarship to be awarded for PGP-2 students will be 12, out of which 7 will be from RWF and up to 5 will be from MICA (MICA will provide up to 25% of the annual fees per student in the programme).
The scholarship to be awarded for PGP-1 will be up to 14/15, out of which 1/2 will be from Prof. Bikram Bindra and up to 13 students from MICA. For CCC, it will be up to 2 (MICA will provide up to 25% of the annual fees per student in the respective programme).
College Info
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Wi-FiAvailable
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Education LoanAvailable
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SportsAvailable
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Medicial FacilitiesAvailable
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Boys HostelAvailable
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Girls HostelAvailable
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Campus Size19 Acre
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NIRF Rank42 in 2021
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Estd. Year1991
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Gender AcceptedALL
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Approved ByAICTE
Some of our top alumni
Meraj Hasan
Executive Vice President & Strategy Lead Havas Full-time
Vinay Subramanyam
Head - Marketing Britannia Industries Ltd
Kedar Lele
Executive Director - Customer Development
Unilever Bangladesh Ltd
Executive Vice President & Strategy Lead Havas Full-time
Vinay Subramanyam
Head - Marketing Britannia Industries Ltd
Kedar Lele
Executive Director - Customer Development
Unilever Bangladesh Ltd
Recruiters / Companies visited
Courses Available
Course Information
| Course | Duration | Fees (in INR) |
|---|---|---|
| Post Graduate Diploma in Management (PGDM-C) | 2 years | 23,50,000 |
| Post Graduate Diploma in Management (PGDM) | 2 years | 19,50,000 |
| Post Graduate Certificate in Advertising Management and Public Relations (PGCPAMPR) | 1 year | 3,50,000 |
| Post Graduate Certificate in Digital Marketing and Communication (PGCDMC) | 1 year | 3,50,000 |
| Fellow Programme in Management - Communications (FPM-C) | 4 years | 9,00,000 (total fees) |
Hostel For Male
For male students, there are two hostels available on campus - the Boys Hostel and the International Hostel. The Boys Hostel is exclusively for Indian male students, while the International Hostel accommodates both male and female international students.
Hostel Fees per semester
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Hostel Fees (Male)1.78 L
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Hostel Fees (Female)1.78 L
Hostel For Female
The Girls Hostel is exclusively for Indian female students, while the International Hostel accommodates both male and female international students. Both hostels provide a range of facilities to ensure students have a comfortable and safe stay, including 24-hour security, Wi-Fi, laundry facilities, and recreational areas.
Hotel Images
Placement
MICA Ahmedabad has a dedicated placement cell that works towards providing placement opportunities to its students. The institute has a strong network of industry partners and recruiters, which ensures that students get access to a wide range of career opportunities. Here are some of the recent recruiters that have hired from MICA:
Amazon India
Adani Group
Deloitte India
Godrej Consumer Products
HDFC Bank
Nestle India
Procter & Gamble
Reliance Jio
Samsung India
The Walt Disney Company India
Amazon India
Adani Group
Deloitte India
Godrej Consumer Products
HDFC Bank
Nestle India
Procter & Gamble
Reliance Jio
Samsung India
The Walt Disney Company India
Recruiters / Companies visited
