SEO Specialist or otherwise known as Search Engine Optimization- is a person who is responsible and known for optimizing websites to get and acknowledge a higher ranking in search engines. An individual who is a SEO Specialist has the basic knowledge of multiple websites, SEO specialist have great knowledge of how it works and how the SEO tools work as well.
SEO are people who help people identify products. As well as information on multiple search engines like- Google, Yahoo, or Bing and many more. A SEO Specialist are ready with their researches and are prompt in analyzing the different trends. They develop new strategies and try executing them smoothly. They try to work on their search results more and more every day.
8 Career options to work as in SEO-
SEO Project Manager-
Search Engines Optimization- (SEO) project manager is someone who makes sures or ensures that all the deliveries of things related to SEO has been received by the other person. A SEO Project Manager should have basic marketing knowledge, should have proper execution, great and innovative strategy ideas. They should be able to stick to deadlines. They have to prepare as well as monitor all the project schedules and should be able to giver weekly or monthly reports on time. SEO project managers main task is to increase more and more traffic and revenues in their customers or client’s website. A SEO project manager earns up to INR 16,000 to INR 20,000 as a fresher.
A Search Engines Optimization- (SEO) Consultant is an individual whose responsibility is to interpret, analyze, even review a website to try and improve them as much as they can. They provide their advice on how to improve and what to improve in their search engines, they give guidance, and recommend more better suggestion in terms of improving. They are more focused on content strategy, and on keywords, which play an important role in the field in SEO. You should have certain skills to be able to consult with ease, should have great critical thinking as well as problem solving skills. A SEO Consultant earns up to INR 1 Lakh to INR 5 Lakh per month even as a fresher.
SEO and SEM Specialist –
Search Engines Optimization and Search Engines Marketing Specialists –(SEM) are two in one work sector which are responsible for – Understanding, Planning, Implementing and in managing company’s platform and all their strategies. They work with web analytics, web marketing, keyword strategy, link building and they also work with content strategy planning. SEO works with all the strategizing of innovative ideas and SEM works with actually developing and implementing all the SEO strategies. A SEO and SEM specialists have a wide scope of opportunity in life. A SEO and SEM Specialist earn up to INR 3 Lakhs to INR 6 Lakhs.
An Analytics expert as the name suggests analyze any errors, or queries as well as look into databases. They are responsible for showing or producing weekly o monthly changes and progress made to the digital marketing campaign. Analytics experts usually work with digital marketers, they report the information on how a site performance level have dropped or hyped. See the cultural changes and make the sites change as per the differences. Analytics experts earn up to INR 3 Lakhs to INR 23 Lakhs, depending on your performance and your experience.
Digital Marketing Manager-
Digital Marketing Manager work with all the digital marketing campaigns that take place in a company or organization. They try to improve their marketing strategies by adapting new styles, by building a brand image and operating to promote more sales. Digital Marketing Manager main aim is to create brand awareness and maintaining it. Digital Marketing Manager earn up to INR 3.5 Lakhs to INR 4 Lakhs.
Pay Per Click- (Expert), PPC Experts are the people whose aim is to promote classic as well as amazing advertises, to instigate effective advertising campaigns. PPC are the types of ads which get paid if someone clicks on it. They are simply known as paid ads and are found on my search engines and also on my different platforms. Being a PPC expert is a great career and students have a bright future in this field as this is one of the most demanded field in the world. A PPC Expert earn INR 3 Lakhs to INR 5 Lakhs a year.
SEO trainer are people who will teach you on how to improve your search engine ranking and up your site traffic. Also, SEO trainer are important as they train people to work on their own without any help. SEO Trainer earn up to INR 15,000 to INR 20,000 a month.
Freelance SEO professional-
Freelancing is a great option as you don’t have to work under anyone and also don’t have to put up with deadlines. But students who work as freelancers have no consistent in their earning so it’s a bit risky, but if they are sure of their work they can surely go ahead and work as a Freelance SEO Professional