Bennett University School of Design 2026: Building Future Designers Through AI, Creative Technology, Industry Projects and Specialised Learning

1
Why Design Education Is Moving Beyond Traditional Creativity

Design is no longer simply about making something look attractive. A product needs to be useful. A fashion collection needs to respond to materials, consumers and cultural trends. A game needs engaging mechanics and storytelling. A digital communication campaign needs to understand audiences. An AI-enabled product needs to balance technology with human needs. Bennett University’s School of Design describes its academic philosophy around user-centred design, emerging technologies and alignment with international design trends. It also promotes an entrepreneurial mindset and encourages students to work on hands-on projects, industry collaborations and real-world social challenges. This creates a different way of looking at design education. Students are not simply learning how to make something.

They are learning to ask:

These questions can gradually shape the way a student approaches professional design.

2
Choosing a Design Specialisation According to Your Interests

One of the most important decisions after Class 12 is choosing the type of design a student wants to study. Bennett’s current School of Design listings cover several distinct creative directions, including Fashion Design, Intelligent Textile Design, Product Design with AI, Game Design, Advanced Animation & VFX and Communication Design. Each pathway involves a different combination of creativity, technology and professional practice.

The choice should therefore begin with the student’s interests rather than simply the popularity of a particular programme.

3
Fashion Design Connects Creativity With Technology and Entrepreneurship

Fashion design is no longer limited to sketching garments. Modern fashion professionals work with digital tools, sustainable materials, 3D garment simulation, styling, communication, merchandising and emerging technologies. Bennett’s Fashion Design curriculum includes areas such as fashion illustration, pattern making, garment construction, styling and draping, fashion communication and CLO 3D. The programme also incorporates assignments, projects, apprenticeships, internships, industry masterclasses and entrepreneurship. The School of Design’s 2026 academic material further identifies possible focus areas including Western Wear, Indian Ethnic Wear, Sustainable Fashion, Fashion Textiles & Surface Design, Fashion Merchandising, Fashion Styling & Communication and Digital Fashion. This gives students opportunities to explore fashion from multiple professional perspectives.

A graduate could eventually move towards:

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  Fashion design
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  Styling
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  Fashion communication
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  Accessory design
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  Fashion technology
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  Brand strategy
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  Merchandising
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  Digital fashion
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  Entrepreneurship

4
Intelligent Textile Design Brings Fashion Into the Technology Era

Textiles are becoming more intelligent. Smart fabrics, wearable technologies, responsive materials and electronic textiles are creating possibilities that were difficult to imagine through traditional textile education. Bennett’s School of Design currently lists Intelligent Textile Design as an undergraduate B.Des. pathway. Its academic material identifies areas such as smart textiles, e-textiles, sustainable design, interactive fabrics, biomaterials, craft-technology fusion, wearable innovation, responsive materials and textile futures. The programme also highlights learning around weaving, dyeing and printing fundamentals, smart materials, soft electronics, surface and digital design, e-textiles and sensors, and circular textile systems.

This makes the field relevant for students who are interested in the intersection of:

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  Fashion + Materials + Electronics + Sustainability + Technology

It also demonstrates how design careers are expanding into areas that combine creative practice with scientific and technological knowledge.

5
Product Design With AI Brings Intelligent Technology Into Product Development

Products are increasingly becoming connected and intelligent. From smart home devices to wearable technology and AI-enabled consumer products, designers need to understand how physical products interact with digital systems. Bennett’s B.Des. (Hons.) Product Design with Artificial Intelligence combines industrial design principles with emerging intelligent technologies. The programme includes areas such as human-centred design, ergonomics, aesthetics, materials, manufacturing processes, digital fabrication, artificial intelligence, machine learning and data-driven decision-making. This combination can be useful for students who enjoy both creative design and technology.

Instead of thinking only about the shape of a product, students can explore how products can become:

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  Smarter
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  More personalised
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  More responsive
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  More accessible
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  More sustainable
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  Better connected with users

This creates a pathway between conventional product design and emerging technology-driven product development.

6
Game Design Combines Storytelling, Technology and Interactive Experiences

Gaming has evolved into a major creative and technology-driven industry. A successful game requires more than attractive graphics. Designers need to understand gameplay, characters, environments, storytelling, player behaviour and interactive systems. Bennett’s Game Design programme combines game mechanics, level design, character development, interactive storytelling, programming, 3D modelling and animation. The curriculum also explores AR, VR and AI, while encouraging students to work on entertainment as well as serious games with educational, health and social applications. The 2026 School of Design material also lists areas such as Character Design, Game Art & Design, Game Programming, Game Level Design, 3D Character & Environment Design, 2D and 3D Development and Serious Games.

Students can therefore explore careers such as:

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  Game Designer
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  Game Programmer
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  3D Artist
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  Concept Artist
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  Level Designer
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  Serious Game Designer
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  Esports Game Designer
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  Interactive Experience Designer

7
Advanced Animation and VFX Connects Design With the Media Industry

Animation and visual effects have become central to films, streaming platforms, advertising, gaming, digital content and immersive experiences. Bennett’s Advanced Animation & VFX programme is offered in partnership with the Confederation of Indian Industry (CII) and is designed around visual storytelling, digital artistry and cinematic innovation. The programme combines traditional design principles with areas such as motion graphics, generative AI, prompt engineering, AR/VR and node-based compositing. This creates a pathway for students who enjoy storytelling through movement, imagery and technology. Instead of learning animation as an isolated artistic skill, students can explore how emerging technologies are changing production workflows.

For aspiring creative professionals, this can open possible directions across:

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  Animation studios
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  Film and television
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  VFX
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  Advertising
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  Gaming
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  Motion graphics
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  Virtual production
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  Immersive media
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  Digital content

8
Communication Design Builds Skills for Brands, Media and Digital Experiences

Every organisation needs to communicate visually. From brand identities and advertising campaigns to digital interfaces and social media content, communication designers help shape how audiences understand and experience information. Bennett’s Communication Design pathway forms one of the core B.Des. specialisations within the School of Design. The university’s School of Design ecosystem also includes industry-facing exposure and visiting experts across areas such as UX and communication.

Communication Design can allow students to explore areas such as:

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  Graphic Design
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  Branding
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  Visual Communication
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  Digital Design
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  UI/UX
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  Illustration
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  Campaign Design
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  Motion and Visual Storytelling

This makes it a potential pathway for students who enjoy combining creativity with communication strategy.

9
Industry Learning, Portfolio Development and Global Exposure

A design degree becomes more useful when students have opportunities to apply what they learn. Bennett University describes the School of Design as immersive and experiential, with industry engagement through live projects, masterclasses and mentorship by industry practitioners. Its programme pages also highlight assignments, projects, internships, industry classroom projects, seminars, industrial visits and design competitions across different specialisations. The university’s School of Design also lists industry associations across areas such as Fashion, Communication Design and Game Design, with organisations and platforms including Aditya Birla, Reliance, H&M, Zara, Disney, Viacom, National Geographic and Epic shown on its school page. Bennett also offers a Bachelor of Design Global – Fashion Design (2+2) pathway, allowing eligible students to combine study at Bennett with an international academic route. For students, these experiences can help turn classroom projects into portfolio material and gradually build an understanding of professional expectations.

10
Final Thoughts, Admissions and Frequently Asked Questions

✦ Final Thoughts & Key Advice

A design career is no longer restricted to a single creative profession. A student can work with fashion and smart textiles, create AI-enabled products, design games, develop visual communication systems or enter animation and VFX. Emerging technologies are also creating new combinations between design and artificial intelligence, immersive media and digital production. Bennett University School of Design reflects this changing landscape through its current B.Des. ecosystem, which includes Fashion Design, Intelligent Textile Design, Product Design with AI, Game Design, Advanced Animation & VFX and Communication Design. The School of Design also places emphasis on user-centred thinking, emerging technologies, entrepreneurship, industry engagement and practical learning. For students planning admission in 2026–27, the current B.Des. eligibility requires 50% aggregate marks in Class 12, or an IB score of at least 24 credits with the specified subject structure. The current selection process lists UCEED, NIFT, NID or BUDAT, followed by a personal interview and portfolio round. Applicants should verify the latest programme-specific fee structure, scholarship conditions, entrance requirements and application status directly through Bennett University’s admission portal before applying. Students looking for university comparisons, career planning and admission guidance can explore CareerGuide.com. For undergraduate entrance-examination and counselling resources, students can also explore CareerGuide CUET.

Explore Your Creative Direction. Build Your Skills. Design What Comes Next at Bennett University School of Design.

❓ Frequently Asked Questions (FAQs)