Being a campus ambassador is not like doing an internship. The campus has a lot on the plate as they represent a brand within an institution. They constantly have to keep up with the changes and even bring about changes. A campus ambassador has specific functions unlike when one an internship. It is not just a temporary job process, rather when one is applying for being a campus ambassador is like forming a long-term bond with the business. Even though the student is not working from an office, he/she is now a representative and is as equally important to the firm as any other person. Campus ambassadors are an interface between the college students and the organizations.
The campus ambassador needs to be ready even before they are appointed. The campus ambassadors have all the right sources both within and outside the campus. They are already in the power of endorsing the company when they appointed. Hence, it becomes really important for a student as an individual to consider a lot of od factors before applying for a campus ambassador. It is necessary to know the power in hand and also to act upon it.
Today’s youth who are having the urge to be this generation’s campus ambassador has a more important role than ever before. Initially, only big brands like Microsoft and Red Bull made use of campus ambassadors but today the story is different. Today in campus marketing is done by almost every big and small businesses. And the logic applied behind it is very simple: college marketing caters to a very idealistic audience and who can do college marketing better than the college students themselves. Hence, today students are hired to give insights about the demands of aspirations and work according to it. The students have access to more than just being physically present within the campus. With this era of digitalization, the students are bound to make use of their social media handles and get the company a better reach. Thus, the reach is more than just the boundaries of a single college campus. In today’s time, even startup makes use of campus ambassadors to create hype about their product or service. This way they attain popularity among a varied population very easily. Company’s make use of the college ambassador strategy to attain the initial among the youth. With the aid of technology, campus ambassador’s creativity and management skills, and digital marketing every business module is trying their best to attain the right campus ambassador for themselves.
As a campus ambassador, you are bound to feel like you’re under a lot of pressure. This is because a lot of tasks and trust are vested in you at the same time. But the good part is, it pays off one way or another. Apart from brushing up your management skills and leadership qualities, it aids your financial support. Maybe not much but for a student, it’s quite a number. Yes, there are some that do not pay but offer other benefits to the individual like access to the product for free, event attending opportunities, and other additional benefits. Sometimes they even offer the campus ambassador with offers of recruitment after the completion of their degree. This can turn out as a huge opportunity for an individual as now the superiors are already well acquired of his or her knowledge and skills. They already know that if a certain individual who was once their college ambassador, joins the firm, he/she is bound to bring certain values. On the other hand, it also helps in brushing individual soft skills. Soft skills like mannerism and the ability to form networks do not come easy. In the process of forming these networks, an individual has ready access to a lot of important people. They get to know about the technicalities and know-how of the firms and enhance their knowledge.