Jaipuria Institute of Management Lucknow is one of the premier business schools in India that has been consistently ranked among the top management institutes in the country. Established in 1995, the institute has been imparting quality management education to students and producing future business leaders for more than two decades. The institute boasts of a highly experienced faculty with a blend of academic and industry experience, who are committed to providing quality education to students. The campus is equipped with state-of-the-art facilities such as a modern library, computer lab, auditorium, and hostel accommodation. The institute also has tie-ups with reputed international universities for student exchange programs and collaborations.
Overview
The research is ingrained in the DNA of the Jaipuria Institute of Management. Our over 150 faculty members are passionate researchers, and our institution promotes a lively culture of research. We have inheritance of excellence in research where various management areas are being examined in detail. Our research goes beyond science and affects businesses and society. Cooperation is key and encourages us to accompany us on this knowledge creation journey that shapes the future of management and business.
Key Research Areas at Jaipuria University
Jaipuria University is committed to expanding its knowledge through research across the field. By promoting an environment that promotes exploration and innovation, universities allow students and faculties to provide valuable knowledge to their respective fields. The institution actively supports research findings that address modern challenges and promote social progress.
Jaipuria University focuses on diverse research domains, including:
- Business Management & Technology
- Artificial Intelligence and Data Science
Research Culture at Jaipuria University
Jaipuria University is dedicated to promoting a strong research culture that integrates state-of-the-art methods, industry collaboration and interdisciplinary research. The university’s research and development centre offers resources such as case study development, live projects, and access to online research databases. With modern audiovisual aids, including smart boards and projectors, Additionally, the university offers well-equipped laboratory and digital libraries, providing researchers with access to a comprehensive collection of academic books, magazines and electronic resources. To promote a research culture, Jaipuria University hosts seminars, research symposiums and collaborative projects that bridge the gap between science and industry. This holistic approach leaves universities with the director of academic and scientific advancements, while researchers study innovative solutions for the real challenges.
Publication of Research of Jaipuria University?
Research Publications at Jaipuria University, have published several research papers and are recognized internationally.
- A fuzzy approach to determining antecedents to green cosmetic consumption in India
Dr. Richa Srivastava, Dr. Sanjeev MA & Dr. Srikant Gupta
Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide. - How not who: Message strategies adopted by celebrities v/s social media influencers
Dr. Daneshwar Sharma
The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry. - Investigating stakeholder perceptions of graduate employability
Dr. Pragya Gupta & Dr. Renuka Mahajan
The study aims to ratify skills necessary to bridge the gap between the existing models andemerging needs of a technology-enabled workspace; especially in the Indian context.The findings based on the partial least squares (PLS) technique has been used to present a framework confirming the importance of digital competencies, business fundamentals and behavioral skills. In-depth discussions with specialists ratified the proposed framework and recommended potential changes in curriculum and pedagogy - Enemies to frenemies: competition between online and offline retailers amidst crises
Dr. Deepak Halan
This study explores coopetition opportunities between e-tailers and brick-and-mortar (BM) retailers and provides a conceptual framework. These opportunities may be triggered by events such as social distancing causing crises (SDCC). - An overview of blockchain research and future agenda: Insights from structural topic modeling
Dr. Anuja Shukla, Dr. Anubhav Mishra
As a disruptive technology, blockchain has become a strategic priority for many businesses. A vast amount of research exists on blockchain’s innovative nature and immense potential for multiple industries. - Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance
Dr. Nishtha Malik
Numerous enterprises employ Generative AI (GenAI) for a plethora of business operations, which can enhance organizational effectiveness. The adoption might be driven by multiple factors influencing the business landscape. Additionally, numerous ethical considerations could impact the deployment of GenAI. - Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes
Dr. Rekha Attri
The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioural.
Conclusion about Research and Publications at Jaipuria University
Jaipuria University promotes a dynamic research environment, promoting academic excellence and contributions to global knowledge. Through robust research initiatives, interdisciplinary collaboration and effective publications, universities continue to shape the future of innovation and education.
Admission Process at Jaipuria Institute of Management
Jaipuria Institute of Management offers a structured admission procedure for its Post Graduate Diploma in Management (PGDM) courses throughout its campuses. Below is a complete overview of the admission procedure:
1. Eligibility Criteria:
Academic Qualifications: Applicants must hold a bachelor`s degree with at the least 50% marks or an equivalent CGPA in any discipline from a recognized university.
Final Year Students: Candidates in their very last year of graduation, expecting to finish their diploma by June 30, 2025, are eligible to apply. Such admissions will be provisional, contingent upon achieving the required marks and submitting proof of graduation by October 1, 2025.
Entrance Exams: A valid score in any of the following management entrance exams is mandatory: CAT, CMAT, XAT, MAT, or GMAT.
2. Application Process:
Registration: Begin by filling out the common application form, indicating your selected campus and program. This can be done on line thru the reliable Jaipuria application portal.
Application Fee: A non-refundable application fee of INR 1,000 is required. Payment can be made on line using credit/debit cards or internet banking.
Submission of Credentials: After payment, complete the application by providing academic details, entrance examination scores, extracurricular achievements, work experience (if any), and preferred interview venue.
3. Selection Process:
Shortlisting: Candidates are shortlisted based on their entrance examination scores and academic performance.
Case-Based Group Discussion (GD): Shortlisted candidates take part in a case-based GD to assess analytical and problem-solving skills.
Personal Interview (PI): Following the GD, applicants go through a PI to evaluate their interpersonal skills, conversation abilities, and overall suitability for the course.
Final Selection: The composite score for final selection is calculated based on the subsequent weightage:
- Entrance Exam Score: 45%
- Case-Based GD: 15%
- Personal Interview: 20%
- Academic Performance (X, XII, Graduation/Post-Graduation): 15%
- Work Experience, Sports, and Extracurricular Activities: 5%
4. Enrollment:
Admission Offer: Selected applicants will obtain an admission offer, inclusive of information about the course, campus, and fee structure.
Acceptance and Fee Payment: To confirm admission, applicants must accept the offer and pay the initial installment of course fee in the stipulated timeframe.
Document Verification: Submit all required documents, inclusive of academic certificates, entrance examination scorecards, and identification proofs, for verification during enrollment.
For detailed information and to initiate the application process, and prospective students visit the official Jaipuria Institute of Management admissions page.
FAQ
Q1. What is the PGDM program at Jaipuria University?
The PGDM (Post Graduate Diploma in Management) at Jaipuria University is a two-year full-time AICTE-approved program designed to prepare students for leadership roles in the corporate world through industry-relevant curriculum, practical exposure, and skill development.
Q2. Is the PGDM at Jaipuria University approved and accredited?
Yes, the PGDM program is AICTE-approved, NBA-accredited, and AIU-recognized, making it equivalent to an MBA degree and widely accepted in both academic and corporate circles.
Q3. What are the specializations offered in PGDM at Jaipuria University?
Jaipuria University offers specializations in areas like Marketing, Finance, Human Resource Management, Business Analytics, Operations, and more. Students can choose their preferred specialization based on career interests and industry trends.
Q4. What is the eligibility for applying to the PGDM program?
Candidates must have a minimum of 50% marks in graduation (in any discipline) from a recognized university. Additionally, applicants should have a valid score in CAT, MAT, XAT, CMAT, or GMAT.
Q5. What is the admission process for PGDM at Jaipuria University?
Admission is based on entrance exam scores, followed by a group discussion, personal interview, and overall academic performance.
